I help startups and creatives bring their vision to life.

Identify your enemy

For most startups, it's their branding. You probably had a friend with some design knowledge make your first logo; it wasn't fully thought out, and now there's not much of a differentiator or unique aspect to your company and the next.

At Hemut, that was our color scheme; we started with yellow and navy blue to reflect our founders' origins as a Bruin at UCLA. However, the colors conflicted with different backgrounds, and the logo needed a redo.

Research

What makes your company different? What's your story?

So, I went and made a mood board. A good brand must think intentionally behind colors, fonts, and imagery.

Execute

Create a ton of options. I leave it up to your team to decide what's best.

For Hemut: I redid our business cards, logos, fonts, color schemes, and we even redid our website multiple times. This was all to create a cohesive brand identity.